We’ll tell you how we did advertising in the Dubai market for the holiday corporation "More Show" and helped them quickly establish themselves in a foreign market.
They came to us with the request: we urgently need a lot of leads...
"More Show" organizes themed children's parties and does this very successfully in Russia. In 2022, they decided to enter the Dubai market.
The process was already underway: they found an office, hired staff, etc. The question of marketing in the new market was pressing because word-of-mouth wasn’t enough to generate stable sales.
At this point, we met. We were tasked with obtaining the first applications in the shortest time possible and achieving stable performance. We had 7 days to launch.
The process was already underway: they found an office, hired staff, etc. The question of marketing in the new market was pressing because word-of-mouth wasn’t enough to generate stable sales.
At this point, we met. We were tasked with obtaining the first applications in the shortest time possible and achieving stable performance. We had 7 days to launch.
How we did advertising in the new market in turbo mode
Step #1: Analyze the market and target audience.
Well, how do you analyze... when there are only 7 days for launch, you have to rely on desk research. From the available sources, we learned:
Based on all the data, we created a project passport: audience segments, advertising messages and landing pages for them, a rapid launch plan, and a plan for making adjustments to adapt to the local market.
Step #2: Quick Launch.
Refining the websites took a lot of time, so we first launched lead forms and quizzes. As the primary advertising channel, we chose targeted advertising on Facebook and Instagram for Russian- and English-speaking audiences.
In the first week of the launch, we generated 144 leads, but the qualification percentage wasn't very high. However, we obtained the main objective—initial data for analysis and optimization.
Step #3: Optimization and Scaling.
The next step was to make the website multilingual and include the Arabic audience in the advertising.
For expansion, we added a new channel: advertising on TikTok.
Through acquaintances, we learned that the local population actively uses Snapchat. And what does that mean? Right!
We launched advertising there, too.
Additionally, we delved deeper into the demographics of Dubai: many residents are from India. Therefore, we created additional advertising campaigns targeting this audience.
As a result, we had:
Examples of advertising announcements:
Well, how do you analyze... when there are only 7 days for launch, you have to rely on desk research. From the available sources, we learned:
- what competitors are doing;
- what has worked in advertising in Russia;
- we formulated hypotheses about target segments.
Based on all the data, we created a project passport: audience segments, advertising messages and landing pages for them, a rapid launch plan, and a plan for making adjustments to adapt to the local market.
Step #2: Quick Launch.
Refining the websites took a lot of time, so we first launched lead forms and quizzes. As the primary advertising channel, we chose targeted advertising on Facebook and Instagram for Russian- and English-speaking audiences.
In the first week of the launch, we generated 144 leads, but the qualification percentage wasn't very high. However, we obtained the main objective—initial data for analysis and optimization.
Step #3: Optimization and Scaling.
The next step was to make the website multilingual and include the Arabic audience in the advertising.
For expansion, we added a new channel: advertising on TikTok.
Through acquaintances, we learned that the local population actively uses Snapchat. And what does that mean? Right!
We launched advertising there, too.
Additionally, we delved deeper into the demographics of Dubai: many residents are from India. Therefore, we created additional advertising campaigns targeting this audience.
As a result, we had:
- 4 advertising channels: Facebook, Instagram, TikTok, and Snapchat.
- 4 language groups: Russian, English, Arabic, and Hindi.
Examples of advertising announcements:
It was a challenge for the team
- A new market, no data, and it’s unclear what will work in this market.
- Different nationalities with different cultures, perspectives on holidays, and languages.
- Tight deadlines for the launch.
But that didn’t stop us.
But that didn’t stop us. After the first month of work, we collected data from the advertising and feedback from the sales department. We analyzed and selected the best advertising messages, announcements, and landing pages, optimizing everything: removing what didn’t work well and scaling what performed well.
Results after 4 months of work:
- Tested 4 languages and over 100 advertising creatives;
- Generated over 3,000 leads with a budget of over $37,000.
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After that, we’ll give you a call or send you a message to set up a meeting.
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